Web Survey Bibliography
As respondents continue to show less interest in completing traditional surveys, we need to change our environment to accommodate shorter surveys. Modular surveys breakdown a 20+ minute survey into three 5- to 8-minute modules. However, end users of the information can’t help but have concerns over missing data. This presentation examines two different techniques for combining modules into a complete data set suitable for advanced analytics. These techniques are data imputation (cyborgs) and respondent matching (monsters).
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Conferences, workshops, tutorials, presentations
Web survey bibliography - Johnson, E. P. (4)
- Cyborgs vs. Monsters: Assembling Modular Surveys to Create Complete Datasets; 2013; Johnson, E. P., Siluk, L., Tarraf, S.
- Understanding Mode Effects between Mobile Web and Mobile SMS Surveys; 2012; Poduska, B., Johnson, E. P.
- The Social Aspect of the Digital Divide; 2011; Johnson, E. P.
- Factorial Design on Survey Router Configuration Effect by Sample Source; 2010; Fawson, B., Johnson, E. P.